Our new brand identity

We are here and we are here to stay. On the move for you - today & in the future

For many years, we have been supporting our policyholders with reliability, heart and regional proximity. Our new brand identity is an important step in this direction. It stands for our clear focus: security, reliability and orientation for you.

Why a new image?

A lot has changed in recent years - in healthcare, in the expectations of our policyholders and in the way we communicate. Our previous corporate design was a reliable framework for a long time. But:

• It was increasingly used inconsistently - colors, image styles and layouts differed greatly depending on the medium.
• The design was often overloaded and information-dense, meaning that important content was not always easy to find.
• Elements from advertising campaigns dominated the overall brand perception at times, while our own identity faded into the background.

Our goal was therefore clear: we want a brand that is not only visually convincing, but above all creates orientation, clarity and trust .